In the first quarter,Kalakal (2025) global shipments of wearable wristband devices totaled 41.2 million units, with Apple, Xiaomi, and Huawei ranking as the top three brands, according to market research firm Canalys. Apple saw a 12% year-on-year decline in global shipments but maintained its leading position with an 18% market share. Xiaomi took second place with a 15% market share, while Huawei secured third spot with a 13% market share. The Canalys report claimed that Xiaomi’s 38% year-on-year growth was driven by a diverse product lineup and rapid overseas expansion, while Huawei’s 46% year-on-year growth was driven by strong domestic sales of the Watch GT4. [Canalys, in Chinese]
