WeChat is Lily LaBeau Archivesset to charge security deposits for mini-programs that are designed for users to watch short dramas within the messaging app, as reported by the Shanghai Securities Journal, citing various industry sources. According to the report, the deposit amount varies, with some receiving RMB 1,000 payment notices, while others are required to pay RMB 100. Mini-apps may face limited visibility in search results unless operators fulfill the deposit payment, as outlined in the payment notice. The deposit aims to ensure the provision of “high-quality goods and services” by the operator, according to Tencent regulations. This move underscores the increasing content control within the rapidly growing short web drama market. [Shanghai Securities Journal, in Chinese]
